Its freezing outside as I’m typing these words. It’s hard to believe that only a couple of weeks ago, I was baking under the Ethiopian sun, with temperatures flirting with the 40 degrees Celsius mark. My buddy and fellow X-Photographer Matt Brandon was there too and documented our trip for a short, four minute video for Fujifilm that has just been released! So if you want to see what I was up to, you can do so below. I think it gives a nice look into how I use the GFX and strobes for environmental travel portraiture. If you have any questions, hit me in the comments!
Want to join me in 2019 in Ethiopia?
This was also a scouting trip for a new photo workshop on location lighting and portraiture in Ethiopia. I’m currently ironing out the details for a 2019 edition. If you want to know more about that, sign up for the newsletter and you’ll be the first to hear. As a thank you for signing up, you’ll also get a set of 10 free Lightroom presets.
In a way, this video is a follow-up to the video I made two years ago in Varanasi with the GFX 50S. In case you haven’t seen that yet, have a look:
GFX 50R or 50S?
Ah, the 10,000 dollar question - or rather, the 1,000 dollar question, as that is approximately the price difference between both. If you want to hear some more thoughts about the 50R and the 50S, have a look at my in depth video review below:
As you may have noticed in these videos, I use a lot of flash in my travel images. I like the way how flash can amplify, modify or sometimes even downright overpower the available light and let me create my own lighting rather than having to deal with what the climate gods decide to throw at me on any given day - which in Ethiopia is a glaring, way too contrasty sun from early morning until late in the evening. If you want to learn more about using flash on location, have a look at my Light It Up! ebook: it’s loaded with advice on how to use flash for travel and location portraiture.
Special thanks to…
Special thanks to Fujifilm Belgium and Fujifilm Japan, Matt Brandon, Billy, Jan and the entire team at Starling travel and their Ethiopian counterpart for organising this trip. Also thanks to Lacie, Compagnon and Godox importer Disnet for providing us with some of the essential other tools we needed to make this trip happen. Could not have done it without all of you!