A weekend with the Fujifilm GFX100S and the GF80

Just before its launch, my fellow Fujfilm Belgium ambassadors Tom Museeuw and Pieter D’Hoop and myself, got our hands on the GFX100S and the GF80 f/1.7 lens. We were followed by a camera crew who documented our endeavours and turned them into three five-minute video impressions. For English subtitles, click on the CC icon in the video player.

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My personal 5DayDeal top five and two new videos for the weekend

The 5DayDeal irrevocably ends in…

My personal top five

There's so much stuff in the new edition of the 5DayDeal, that annual new bundle for all photographic training and other photographic tools such as presets, overlays, actions and more, that it's easy to be overwhelmed. In a prior blog post, I already covered the full offer. In this blog post I want to dig a bit deeper into my personal top five!

1. Aurora HDR 2019

Aurora HDR 2019 is by the same makers as Luminar and is one of the best – if not the best – HDR software application on the market today. If you think that HDR is only useful to make those exaggerated, cartoonish grungy edits, you're mistaken. Of course you can do that too, but HDR software is also used by landscape and architectural photographers. Something few people know, is that you can also use it to make some very moody black-and-whites, either in combination with Lightroom or Photoshop or not. Aurora HDR 2019 is normally $99. Now, you can get it together with all the other tools in the 5DayDeal for less than that. Aurora HDR 2019 is part of the basic Photography Bundle of $89.

2. Serge Ramelli’s Fine Art Photography Masterclass

Serge Ramelli is somewhat of a phenomenon. This Frenchie-with-the-charming-English-accent has managed to build a proper Lightroom training imperium over the last couple of years. 500,000 YouTube followers? I can only dream of it! In general, I often think his edits are a little over-the-top – which coming from me means something as I don't shy away from a bold Lightroom slider move or two – but as the French say ‘Qui peut le plus, peut le moins’. The Lightroom tutorials in his Fine Art Photography Master class are pretty advanced and they showcase some surprising, out-of-the-box applications of specific Lightroom tools. Amongst others, there is a really nice day-to-night tutorial in which he transforms a picture that he took during the day into a night scene. Serge’s entire Masterclass normally retails for $147. Now you can get it for $89 together with all the rest of the tutorials in the 5DayDeal.

3. Getting Started with Photoshop and Adobe Camera Raw

Blake Rudis of f/64 Academy is a big name in the Photoshop training industry. He's also made a couple of Photoshop panels that are very popular with landscape photographers. In this course, he takes a really deep dive into Adobe Camera Raw. After all, not everybody works with Lightroom :-) How deep? Well… I've learned more than one thing and I'm only halfway the course. That should tell you something…

4. The Artist by Joel Grimes

Joel’s signature light setup: twoi strip lights and a beauty dish in a butterfly light position.

I think I've got about every tutorial that Joel Grimes has ever published. The fact that I started to pay more attention in my photography to working with rim light and striplights, I have Joel to thank for. This year's 5DayDeal bundle features his ‘The Artist’ course. This isn't a real hands-on tutorial but rather a motivating, almost philosophical course about how to improve in your photography, also if you're doing this for a living. Throughout the course, you'll see plenty of examples of Joel's work. Amidst all the more practical courses in the 5DayDeal, this course is a welcome and motivating change. In this course, Joel also talks about overcoming your limitations as a photographer and he knows what he's talking about, as he is colourblind! This course normally retails for $179. Now it's in the bundle, with 70 hours of other tutorials for only $89.

5. Complete Posing workshop by SLR Lounge

You know the feeling? During a workshop or on the tradeshow, generally you'll be photographing professional models that can strike a different pose with every click of your camera. But then back home, when you try to apply your recently acquired skills on your neighbour's son or daughter or even worse, on your own kids, things don't work quite as well. Posing is one of the most underestimated skills in photography. Really good models take years to get to that point. But… As a photographer you can lend your models a helping hand. In the Complete Posing Workshop by SLR Lounge there is no shortage of ideas and techniques to give even the most clumsy sitter a camera-friendly pose. This course was an eye-opener, also for me! It talks about posing men, women and – the most difficult skill of all – posing couples! The nice thing about it is that it is in part filmed live and that the public, consisting of amateur photographers, takes turns at taking the pictures while the teacher gives directions. This way, you can also learn from the mistakes that are being made.

My favourites from the Charity Bundle and the Pro-Bundle

The 5DayDeal base bundle is $89, but upon checkout, you can optionally purchase two smaller add-on bundles: the Charity Bundle and the Pro-Bundle, which will respectively set you back 24 and $39 extra. It obviously depends on your budget, but there are a couple of hidden gems amongst those two extra bundles as well. I've picked one from each bundle:

“I purchased the 5DayDeal 2 years ago. Zero regret. This one sounds even better. These packages hold extreme value and they also contribute to a very worthy cause. Such high profile contributors ensure that the quality of product and software is top notch. I can highly recommend these pacakages to anyone looking to lift their game.”

— Philip Weary

The Beginner’s guide to Photoshop (part of the Charity Bundle)

In addition to my own Photoshop for Lightroom Users course, there is another Photoshop course in the 5DayDeal. However it's not in the $89 base bundle but in the Charity Bundle. If one of your goals is to learn Photoshop, I really advise you to add the Charity Bundle to your order. This is a course by Phlearn, an authority in the field of Photoshop courses. After having watched both this course and my own, Photoshop won't have many secrets left for you!

Beverage Photography and Retouching with Rob Grimm (part of the Pro Bundle)

In this beautifully shot tutorial, you get a number of examples of the preparation, lighting setup, shooting and postprocessing of beverages, one of the trickiest forms of product and studio photography. This tutorial normally retails for $99, now it is part of the optional Pro-Bundle of $39 that you can add to the basic Photography bundle of $89.

Watched two videos from my ‘Photoshop for Lightroom users’ course for free, this weekend!

Because I'm humble, shy or both :-) – I haven't listed my own Photoshop for Lightroom users course in the top five. But in the meantime, you should know that this brand-new, seven hour course is also part of the 5DayDeal bundle. My course comprises 25 case studies (‘chapters’) with exercise files about when and how as a Lightroom user, you should go to Photoshop and back. As promised, until the end of the 5DayDeal, each day I’ll stream an entire chapter of my course for free! And because tomorrow is Sunday and I don't want to send out any emails, I'm already putting Sunday's video online today! Twice the viewing pleasure :-)

The first video is about how you can use Photoshop to clone… in perspective! You can do so with the remarkable yet highly unknown Vanishing Point Filter. The second video is about Content Aware Fill, another one of those things that I regularly go from Lightroom to Photoshop for.

Did you pick up something? Then imagine what you could learn from the full seven hour course and from all the other courses in the 2019 edition of the 5DayDeal!

Extra bonus! Buy the 5DayDeal through my link and you will receive one of the bonuses below completely free:

As a thank you for buying the 5DayDeal (and therefore my new course) through my affiliate link, I've got an extra gift for you: you can pick one item from the following list! How about one of my two texture packs, one of my two Creative Profiles packs for Lightroom Classic, a preset pack for Lightroom or a complete introductory course to Lightroom Classic? Once you've purchased the 5DayDeal bundle through this link, this other link will give you all the information you need to claim the bonus of your choice. Important: don't go looking for that bonus during the checkout procedure on the actual 5DayDeal site: this bonus is an extra offered by me personally and therefore delivery of it is handled by me, via this form!

*: + VAT for European citizens. If you have a VAT number, you can enter that during checkout and you can order VAT-free.

Affiliate disclaimer: the links in this blog post are affiliate links. When you use these links, MoreThanWords receives a commission. This commission is paid for entirely by the organizer of the bundle, 5DayDeal. Therefore this commission doesn't cost you anything extra. On the contrary, when you use my affiliate link you will receive an extra bonus that you wouldn't have had when purchasing directly.

How far can you take a Fujifilm GFX100 file in postproduction?

TL/DR version: pretty, pretty far ;-)

Fujifilm GFX 100 | GF110mmF2 R LM WR @ 110 mm | 1/60 sec. @ f/2 | ISO 200

Longer version:

I had the honour of doing a demo with the GFX100 during the camera’s launch events in The Netherlands and Belgium. During the demo in Belgium, which took place in the incredible Lites Studios, I wanted to showcase both the IBIS feature and the ability to recuperate underexposed images. In fact, the ‘postprocessability’ – if that is even a term – of the GFX files is probably what I like best about them, even more than the resolution. In the video below, you’ll see me increase the image’s Exposure by more than three stops and apply a liberal dose of positive Shadows. So… how does the GFX100 hold up?

I’m by no means a Capture One expert, but I wanted to try C1 as Lightroom’s support for the GFX100 is still preliminary. I have to say I was amazed by the quality of the output.

Master Off-Camera Flash with this practical PDF ebook.

Disclaimer: the above links are affiliate links. If you buy Capture One true these links, MoreThanWords will receive a commission which is already included in the price. So you don't pay extra compared to purchasing directly. This commission helps me to run this website and to produce the many free video tutorials that you can find here. Thanks for purchasing through my links.

The Steampunk Sessions, part 1

I’m connected to a lot of photographers on Facebook from all over the world. And as much as I like these virtual interactions, I like it even more when I get the chance to meet one of these Facebook friends in real life. This happened last week with David. David’s a Belgian photographer who lives in Thailand most of the year. He’s an amazing travel photographer and he popped over to Belgium for a couple of weeks. So we decided to go on a shoot together. I like doing these kinds of spontaneous, last-minute freestyle shoots with other photographers because I think we can all learn from each other.

Steampunk @ the factory

I love shooting in abandoned factories and lately, I’ve been into photographing steampunkers, too. These two subjects are a match made in heaven. So I called up Major TC Theodoricus, one of Belgium’s most passionate steampunkers and we all met up in an old paper factory about an hour’s drive from where I live. Another friend, Frank, came along to make some BTS shots.

Gear-wise, I brought the Fujifilm GFX 50S, the GF 110 mm, GF 32-64 mm and the GF 23 mm. As for lights, I packed my three trusted Godox AD600B flashes, my SMDV Alpha 110 gridded softbox and my two Nicefoto strip lights, which have become an essential part of my lighting kit. Last noteworthy item was my Scotty II portable smoke machine. No steampunk shoot should happen without a smoke machine :-)

I was immediately struck by the vast hall with the cast iron pillars and thought they’d make great compositional elements in the frame. Now I’m a slow shooter and I prefer to get a couple of images that I’m really happy with.

In total, I got seven images I like in about five hours of shooting.

That’s actually a nice harvest for me. Here’s the first two in this blog post. With a dramatic subject and a dramatic backdrop like this, I think the lighting and the postprocessing needs to be dramatic, too. So I used a cross lighting setup and I positioned my main light in a way that The Major would be short-lit. I also wanted a moody, atmosphere so although I could have made the entire scene a lot brighter (I was only at 1/32nd power on the flashes), I went for a low-key look.

As you can see from this setup shot, there are two more lights in this shot: one strip light to the left of The Major, just out of frame and a second one behind him, pointed at the steel pillar. I did that to make the lighting more coherent. Apart from editing out the softbox on the right and adding the flame coming out of the gun in Photoshop, the complete styling and color-grading was done in Lightroom, using the profiles in my Creative Profiles Starter Pack.

This ebook teaches you all you need to know to make dramatically lit images like the ones in this blog post.

The Fujifilm GFX, the ideal camera for this sort of work

Two things I love most about the GFX are the incredible dynamic range, which lets me do quite nice things in postproduction as you can see from the before & after above, and the resolution. In fact, this is a 16:9 crop from the 4:3 original and it is still over 36 megapixel! Having more flexibility in choosing your aspect after the fact is also one of the reasons I’m secretly already lusting for the GFX 100S…

Here’s a 1:1 crop in Lightroom. The detail of the GFX is simply amazing. I just love that camera.

Smoking gun

I personally like the version with the understated gunfire best, but I also played around with a more extreme version, as you can see below. Adding fire like that is simpler than you might think. I used an image from Adobe Stock. If the fire’s been photographed on a black background, in Photoshop, just change the blending mode of the layer to Screen, and you’re good. If you still see some artefacts around the fire, that’s a telltale sign that the background isn’t pure black. Just add a Levels adjustment and click with the black eyedropper on the black of the flame’s background to turn it completely black and in the Screen blending mode, the black will magically vanish!

The image above was shot with the 23 mm, which corresponds to an 18 mm on a fullframe camera. That’s a super wide lens so it takes in a lot of the environment. However, because of it being so wide, and having a relatively slow maximum aperture of f/4, it’s difficult to use shallow depth of field to separate your subject from the background. That’s why I also brought the 110, the bokeh monster of the GF lens lineup.

In the image below, I stitched a couple of vertical shots I took with the GF 110 wide open at f/2 into a panorama using Photoshop. I then colorgraded the image in Lightroom. If you’re on a fullframe camera system, try using an 85 mm 1.4 or 1.8. If you’re on a crop camera, try something like a 50 mm 1.4 or, in the case of Fujifilm, the 56 1.2.

With the GFX, I tend to underexpose more than I used to because there’s so much leeway in bringing up shadow detail.

The result is an image with a wide angle of view but at the same time the super shallow depth of field of a portrait lens. And as a bonus, you get an even crazier resolution. The image below is a whopping 10.860 x 8.145 pixels! That’s almost the resolution of the upcoming GFX 100S!

Fujifilm GFX 50S | GF110mmF2 R LM WR @ 110 mm | 1/125 sec. @ f/2 | ISO 250

Again, other than the merging of the panorama which I had to do in Photoshop because it offers more control, the entire look of the image was created in Lightroom. Below is a 1:1 screenshot.

The controlled lighting and the super shallow depth of field really make the subject stand out from the background.

That’s it for this blog post. If you live in or near Belgium, speak Dutch and you’d like to photograph The Major yourself, you might be interested in the next edition of the Epic Steampunk Workshop, which is held on March 8, 2019. More information here (in Dutch). Ticket sales start January 31, 8 PM Brussels time. Below’s a 90 second impression of that workshop.

Also, don’t forget that until the end of January, you can save 25% on my brand new ‘Learn Lightroom Classic in 2.5 hours’ video course. Check it out here.

Save 25% on my new Lightroom Classic Tutorial:

left to save 25% on my new ‘Learn Lightroom Classic in 2.5 hours’ course AND score a bonus set of 10 Creative Profiles

My GFX 50R Review

A couple of weeks ago, I had the opportunity to test drive a preproduction model of the GFX 50R in Ethiopia. My buddy and fellow X-Photographer Matt Brandon came with me and documented our trip for a short video that will be released later. But because the shipping date of the GFX 50R is getting nearer, and because I get a lot of questions from people what it was like shooting the camera and if they should get it or rather the GFX 50S, I decided to make this video review.

3 disclaimers:

1. I’m a Fujifilm X Photographer and a Fujifilm ambassador so I’m probably not the most neutral judge. But on the other hand, I became an ambassador because I love the quality of the Fujifilm cameras. I have been shooting with them for almost seven years now, starting with the X-Pro 1. After trying out the GFX 50S in India, I bought one myself and I would not have done that if I did not love the system and believe in its potential.

2. All the images you’ll see in the video have been processed (many of them with my Lightroom Creative Profiles Starter Pack). They are not straight out of camera images. As much as I love the Fujifilm film simulations, for me they’re just a starting point. I love processing images, in fact I probably love it even more than actually making them. Through my processing, I try to convey the way the scene felt to me when I was there. In fact, one of the reasons I love the GFX system so much, is because these files can take a beating in postproduction. The dynamic range is stellar and the sharpness of the lenses incredible. I can do just about anything with a GFX50 raw file. In Lightroom! I love having that amount of flexibility.

3. Other than the fact that the GFX 50R has a 50 megapixel, 33 x 44 mm sensor inside, I won’t bother you with other technical specs. You can find those on the Fujifilm website.

So, with that in mind, here’s my review. I suggest you only watch it if you have some money to spend, because chances are you’ll either want a 50R or a 50S by the end of the video… Don’t say I did not warn you :-) I have included some sample images but the poor compression really does not do them much justice. If you have any questions or remarks, hit me in the comments.

By the way, this was also a scouting trip for a new photo workshop on location lighting and portraiture in Ethiopia. We’re currently working out the details for a 2019 trip. If you want to know more about that, sign up for the newsletter and you’ll be the first to hear. As a thank you for signing up, you’ll also get a set of 10 free Lightroom presets.

As you may have noticed in the video, I use a lot of flash in my travel images. I like the way how flash can amplify, modify or sometimes even downright overpower the available light and let me create my own lighting rather than having to deal with what the climate gods decide to throw at me on any given day - which in Ethiopia is a glaring, way too contrasty sun from early morning until late in the evening. If you want to learn more about using flash on location, have a look at my Light It Up! ebook: it’s loaded with advice on how to use flash for travel and location portraiture.

Fujifilm GFX 50R | GF32-64mmF4 R LM WR @ 64 mm | 1/125 sec @ f/8 | ISO 100

Fujifilm GFX 50R | GF32-64mmF4 R LM WR @ 32 mm | 1/500 sec @ f/8 | ISO 200

And here is a 1:1 crop of that image:

Special thanks to…

Special thanks to Fujifilm Belgium and Fujifilm Japan, Matt Brandon, Billy, Jan and the entire team at Starling travel and their Ethiopian counterpart for organising this trip. Also thanks to Lacie, Compagnon and Godox importer Disnet for providing us with some of the essential other tools we needed to make this trip happen. Could not have done it without all of you!

5DayDeal 2018 Flash Sale: a free preview of my new Lightroom Library Beyond the Basics Tutorial

The 5DayDeal irrevocably ends in…

A big chunk of this year’s 5DayDeal bundle is Lightroom-related: there are a couple of tutorials and almost five hundred presets and of course there’s the Luminar plug-in, which I talked about extensively in yesterday’s blog post and video.

“How Piet expertly curates the information is what makes this program truly stand out as one of the best Lightroom training programs I’ve come across (and I’ve seen a lot).”

— Chris O'Donnell (creativeRAW)

One of the Lightroom tutorials is a bit special for three reasons:

1. First of all, because it’s mine and it’s my very first full-blown English Lightroom tutorial, an accomplishment of which I’m quite proud :-).

2. Second because it’s a launch exclusive: for the moment, it’s only available as part of the 5DayDeal and you can’t get it anywhere else yet.

3. And lastly, because it focuses entirely on the Lightroom Catalog and Library. It’s an intermediate to advanced 3+ hour tutorial and I made it because every day, the workshops I teach and the emails I get in my inbox remind me that there are still a lot of people struggling with the whole concept of Lightroom.

Well, I made this tutorial for all of you: after watching it, you’ll be a full-blown Lightroom Library Ninja and you’ll leverage the advantages of Lightroom a lot better and avoid many of the pitfalls the program sometimes throws at its users, too.

Below is a 30 minute free preview of one of the chapters in the tutorial. I’ll leave it on the site as long as the countdown timer is running :-) This chapter’s about Collections and Smart Collections and although I personally consider that to be more of an entry-level feature, each workshop I teach there are quite a number of - even long term - Lightroom users that don’t (or hardly) use these powerful organisational tools. So I decided to include a video about them in the tutorial.

“Piet doesn’t throw a barrage of information at you, overwhelming you with useless data...instead, he’s taken that extra step to create an engaging curriculum that tells you exactly what you need to know.”

— Chris O'Donnell (creativeRAW)

Even if you feel like you already know your way around collections, I’m pretty sure you’ll pick up a thing or two. For example, I hardly know anyone who uses Target Collections and yet they’re super handy! And if you want to know what else I cover in the full course, here’s a list of all the other chapters. This 3+ hour video tutorial is the culmination of 10 years of teaching Lightroom, writing about it and most of all, using it almost every single day!

1. Introduction: 14’ 35”

2. Importing: 41’

3. Tethered Capture: 15’ 16”

4. File & Folder Management: 37’ 39”

5. Two Lesser Known View Modes: 22’ 29”

6. Collections, Smart Collections & Filtering: 37’ 55”

7. Metadata & Keywording: 24’ 30”

8. Exporting: 21’ 23”

9. Publish Services: 10’ 52”

10. Exporting as a Catalog & Importing from Another Catalog: 26’ 19”

11. Working with an External Catalog Drive: 13’ 40”

12. Bonus Chapter: Back up or Back off: 14’ 40”

“If you learned something new in this free 30 minute clip, imagine how much you can learn from the 60+ hours of tutorials in the entire 5DayDeal bundle!”

— Yours truly :-)

Still on the fence? The 5DayDeal also includes Luminar 2018 (a $69 value), one of the most innovative Lightroom plug-ins out there. I did a free 30 minute video tutorial about it. You can watch that here.

And don’t forget, if you buy the 5DayDeal through the links on my MoreThanWords blog, you’ll receive a special bonus: my brand new high resolution Textures Pack, Vol. 01!**

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’t be charged VAT.

** Texture pack will be sent out free of charge in the week after January 15 to those people who bought the 5DayDeal bundle via the links on the MoreThanWords blog or in the MoreThanWords newsletter.

The return of the 5DayDeal 2018: my free Luminar 2018 mini-course

When the 5DayDeal originally was released in October, I put up a this mini-course on Luminar 2018. With the flash-sale reprise of the 5DayDeal, only until Midnight, EST, November 25th, I thought it would be a good idea to put bring the mini-course back. Regardless of whether you want to buy the 5DayDeal or not, there’s some interesting information in there, I think :-)

The 5DayDeal irrevocably ends in…

“The inclusion of Luminar 2018 makes this year’s 5DayDeal an absolute no-brainer!”

— Yours truly :-)

So, the 5DayDeal is a bundle of high-quality resources for photographers: tutorial videos, Lightroom presets, textures, actions, you name it. It’s a whopping 50 gigabyte of goodies at a super steep discount. In yesterday’s blog post, I dug a little deeper into the training content that’s in this year’s 5DayDeal. But the 5DayDeal folks really outdid themselves this year, because there’s also two entire software packages included, the most important of which undoubtedly is Luminar 2018. My original plan was to make a quick three minute overview of what Luminar is but you know me: I don’t do quick very well. So it turned out to be a 25 minute mini-tutorial full of cool processing tips in general and Luminar tips in particular.

Unlike with some other bundles, this version of Luminar 2018 is exactly the same as the $69 retail version that you can buy directly on Skylum’s (makers of Luminar) website, but you’d be crazy not to pay the extra $20 and get it as part of the 5DayDeal bundle!

“Buy the 5Deal through the links on my blog and you’ll receive my High Resolution Texture Pack, Vol. 01 for free* !”

— Yours truly

This year’s bundle includes a Luminar 2018 license, an interesting Lightroom and Photoshop plug-in that some people even use as a complete Lightroom alternative. In one of the next blog posts, I’ll go a little deeper into the unique features of Luminar that make it stand out, especially when used in conjunction with Lightroom. Until Sunday, November 25th, a copy of Luminar 2018 is included in this year’s 5DayDeal bundle. Click here for more info.

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’ be charged VAT.

** You will receive your bonus textures in the week after November 15, 2018

Surprise return: this year's 5DayDeal is back... for just 72 hours...

The 2018 edition of the 5DayDeal ended over a month ago, but… the 5DayDeal people decided to bring it back to life for 72 hours only on occasion of Black Friday and Cyber Monday. So, it’s effectively like a 3DayDeal now :-) If you have already purchased the 5DayDeal back in October (it’s the same thing), no need to buy it again obviously, but if you were on the fence then… now is your chance. You’ll get over $2.500 worth of photographic resources for only $89, including my not yet released Lightroom Library Beyond the Basics course. And… just like in October, I’ll throw in my $24.95 High Resolution Texture Pack if you purchase the bundle through my link!

The Reprise Flash Sale of the 5DayDeal really, positively and irrevocably ends in…

For those of you who don’t know, the 5DayDeal is a unique bundle of training content and creative tools for photographers. If you were to buy everything separately, you’d be out of more than $2,500. Now, and until November 25, 23.59 EDT only, you pay $89*. The bundle contains dozens of hours of top notch video training, multiple eBooks and hundreds of Lightroom presets and Photoshop actions. In total nearly 50 gigabyte worth of content! Specifically for this year, there’s a lot of attention to drone photography and videography, including a drone course by no one less than Trey Ratcliff.

Look at who’s standing next to Lightroom guru Serge Ramelli? Yes, that’s me and there’s also a brand new Lightroom course by me in this year’s 5DayDeal! That alone should be a reason to buy it :-)

Of course, you’re wondering if the bundle is really worth it. Is it worth $2,500? Maybe not: there’s always something that’s not quite your cup of tea but then again, there’s also a couple of hidden gems each year that you would never think of buying but that turn out to be really interesting. So, the real question is: ‘Is it worth more than $89'?’ And the answer to that question is a solid ‘Yes, absolutely!’ This bundle will do more for your photography than a new camera bag or a couple of UV filters!

Obviously, I’m slightly biased as in those 60+ hours of video training, there’s over three of my own: In 'Lightroom Library Beyond the Basics’ I guide you through some of the more advanced concepts of Lightroom Catalogs, including working with multiple catalogs, leveraging collections and smart collections, using publish services and more. This brand new course is currently only available as a part of this year’s 5DayDeal Photography bundle and is in itself valued at $99, which is more than the price of the entire bundle. As a matter of fact, there are quite a lot of tutorials in the 5DayDeal bundle that have a list price that is higher than the entire bundle.

So what’s the catch, I hear you ask? There isn’t one… by offering so much value, the 5DayDeal folks aim to sell lots of units as to make it worthwhile for all the contributors, even at that crazy discount. The only catch so to speak is that you have to buy before November 26 because the offer is valid for only 3 days. Why is it called the 5DayDeal then? Well remember, the original 5DayDeal ran in October. This is a surprise reprise, on account of Black Friday, and that’s why it only lasts three days. So think of it as the 3DayDeal :-)

If you think that you need insane budgets to produce fashion-style images, you’ll be in for a treat in Lindsay Adler’s ‘Creativity on a budget’: Lindsay first shows you how she makes six different fashion accessories on a shoestring and then continues to photograph all six.

An expensive hat? No, it’s an expertly folded placemat. Or how craftsmanship, light, lighting and pose can turn a cheap kitchen accessory into high fashion. An eye-opening course, and another one that normally retails for more than the entire 5DayDeal bundle.

To make it easier for you to determine if the 5DayDeal bundle is something for you, I’ve highlighted the content by three broad areas of interest: image editing, portrait and landscape photography. You’ll notice that even if you’re only interested in one of these topics, the bundle is already worth purchasing. If you’re interested in multiple topics, it’s really a no-brainer.

1. You’re mainly interested in image editing

The total value of the highlighted items alone is $1495. The full bundle is yours for less than a tenth of that.

In ‘The Art of Black & White in Lightroom & Beyond’, Andrew Gibson explores the beautiful world of monochrome.

Traditionally, image editing is one of the strongholds of the 5DayDeal. This year is no different. In addition to my own advanced ‘Lightroom Library beyond the Basics’ tutorial, on which I’ll expand a little more in a future blogpost, there’s also an entire Lightroom course by Serge Ramelli. Other highlights are:

• Travel Pro Kit:
  A vast collection of Lightroom presets that use a similar structure as I use in my own Black & White preset pack (which is currently being reworked for Lightroom Classic). By working with ‘effect-presets’ on the one hand and ‘finishing touches’ presets on the other, Travel Pro Kit creates a complete click-based editing workflow that yields impressive results in no time. The accompanying PDF shows examples of how specific looks were made in just a couple of clicks.

• The Art of Black & White in Lightroom and Beyond
  A great course on Black & White conversion in Lightroom by Andrew Gibson, who I know from back in our Craft & Vision days. His material is always spot on, well-researched and expertly taught. This is another course that retails for more than the 5DayDeal’s bundle price.

• Adobe Photoshop Foundations
  In this tutorial, Photoshop Guru (and founder of the well-known f64 site) Blake Rudis delves deeper into a number of Photoshop topics, ranging from selections and masks to retouching images.

Great news: this year’s 5DayDeal includes a full Luminar 2018 license!

There are several other editing-related goodies in the bundle, but probably the biggest highlight is the fact that this year’s bundle comes with a complete licence for Luminar 2018 by Skylum (formerly known as Macphun). This license alone is worth $69. Luminar used to be Mac-only, but now it’s also available for Windows. Some people use it as a Lightroom alternative, but I think it’s at its best when used as a Lightroom plug-in. In one of the following blog posts, I’ll show you a couple of the more interesting features of Luminar.

This year’s bundle also includes a Luminar 2018 license, an interesting Lightroom and Photoshop plug-in that some people even use as a complete Lightroom alternative. In one of the next blog posts, I’ll go a little deeper into the unique features of Luminar that make it stand out, especially when used in conjunction with Lightroom. Click here for more info.

2. You’re mainly interested in photographing people, with or without flash

The total value of the highlighted items is $732. The full bundle is yours for less than 15 percent of that. If you’re into photographing people, I found the following tutorials to be interesting:

Zack Arias takes nobody seriously and certainly not himself in his new Photo 101 tutorial. I like that attitude (or lack of it) :-)

• Photo 101.
  A new tutorial by Zack Arias, the man who, along with David Hobby, taught an entire generation how to use flash. This time, he leaves the flashes unplugged, though and focuses on the basics of photography. Photo 101 is Zacks own introductory course. I’m listing it with the portrait courses because after the introduction, Zack takes you along on three portrait shoots where he uses minimal means to produce cool shots.

• Creativity on a Budget.
  Lindsay Adler is another big name in the photo tutorial business and rightly so. Her course to me was the surprise of this year’s bundle. In ‘Creativity on a Budget’ she shows you how you can turn cheap and often everyday items into fashion accessories but she does not stop there: in part 2, she actually photographs the fruit of her handicraft and produces some amazing results!

• Photographing the Bride.
  This tutorial focuses on what is probably the most important type of portrait photography: bridal portraits!

• Finding Rembrandt: Shoot Like the Old Masters.
  One of my favourite tutorials in this 5DayDeal is by one of my favourite teachers. Just like me, Chris Knight has a thing for dramatic, Rembrandt-style lighting patterns. In this video course, he dives deeply into Rembrandt portraits and he also takes you through his postproduction. Another highly recommended tutorial that by itself costs more than the entire bundle.

“A new camera makes you no more of a great photographer than a box of cake-mix makes you a great pastry chef.”

— Zack Arias in Photo 101

My favourite light setup: short light (in this case: short loupe light). In this tutorial, Chris Knight explores the tools and techniques to create dramatic looking portraits. Until October 16, this tutorial and many others is yours for only $89 as part of the 5DayDeal.

3. You’re mainly interested in product, landscape and architecture photography.

Admittedly, this list is shorter but that’s mainly because I only highlighted the courses that deal with the photography side of things, not the postprocessing. In practice, the other courses (such as Serge Ramelli’s Adobe Lightroom Masterclass and the Mastering Luminosity Masks course by Nick Page) contain a lot of content that is geared towards landscape and architectural photographers.

Still not convinced? I’ve got 5 more arguments for you:

1. This way of learning is by far the cheapest way to improve your photographic skills at your own pace, when and where you want. Most of the tutorials are downloadable video files, so you’re not tied to subscriptions or internet access to watch them. The 5DayDeal bundle gives you 60+ hours of video tutorials for less than $1.5 per hour. Yours to keep forever! The eBooks and presets come on top of that. And that’s without counting Luminar 2018!

2. A large part of the 5DayDeal bundle is new and if it is not new, it’s never been offered as part of another bundle.

3. This extra flash sale of the 5DayDeal bundle is gone forever on Sunday, November 25, 23.59 EDT

4. 10 percent of the turnover goes to charity. In total, previous 5DayDeals have collected over $300.000 for various charities.

5. There are two optional bundles that you can purchase upon checkout:

   • The Charity Bundle and the Pro Bundle ($19 and $29, respectively). Here’s the complete list of what these bundles contain. The latter one focuses on pro photographers and includes a full wedding photography course!

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’ be charged VAT.

5DayDeal 2018: a free preview of my new Lightroom Library Beyond the Basics Tutorial

The 5DayDeal irrevocably ends in…

A big chunk of this year’s 5DayDeal bundle is Lightroom-related: there are a couple of tutorials and almost five hundred presets and of course there’s the Luminar plug-in, which I talked about extensively in yesterday’s blog post and video.

“How Piet expertly curates the information is what makes this program truly stand out as one of the best Lightroom training programs I’ve come across (and I’ve seen a lot).”

— Chris O'Donnell (creativeRAW)

One of the Lightroom tutorials is a bit special for three reasons:

1. First of all, because it’s mine and it’s my very first full-blown English Lightroom tutorial, an accomplishment of which I’m quite proud :-).

2. Second because it’s a launch exclusive: for the moment, it’s only available as part of the 5DayDeal and you can’t get it anywhere else yet.

3. And lastly, because it focuses entirely on the Lightroom Catalog and Library. It’s an intermediate to advanced 3+ hour tutorial and I made it because every day, the workshops I teach and the emails I get in my inbox remind me that there are still a lot of people struggling with the whole concept of Lightroom.

Well, I made this tutorial for all of you: after watching it, you’ll be a full-blown Lightroom Library Ninja and you’ll leverage the advantages of Lightroom a lot better and avoid many of the pitfalls the program sometimes throws at its users, too.

Below is a 30 minute free preview of one of the chapters in the tutorial. I’ll leave it on the site as long as the countdown timer is running :-) This chapter’s about Collections and Smart Collections and although I personally consider that to be more of an entry-level feature, each workshop I teach there are quite a number of - even long term - Lightroom users that don’t (or hardly) use these powerful organisational tools. So I decided to include a video about them in the tutorial.

“Piet doesn’t throw a barrage of information at you, overwhelming you with useless data...instead, he’s taken that extra step to create an engaging curriculum that tells you exactly what you need to know.”

— Chris O'Donnell (creativeRAW)

Even if you feel like you already know your way around collections, I’m pretty sure you’ll pick up a thing or two. For example, I hardly know anyone who uses Target Collections and yet they’re super handy! And if you want to know what else I cover in the full course, here’s a list of all the other chapters. This 3+ hour video tutorial is the culmination of 10 years of teaching Lightroom, writing about it and most of all, using it almost every single day!

1. Introduction: 14’ 35”

2. Importing: 41’

3. Tethered Capture: 15’ 16”

4. File & Folder Management: 37’ 39”

5. Two Lesser Known View Modes: 22’ 29”

6. Collections, Smart Collections & Filtering: 37’ 55”

7. Metadata & Keywording: 24’ 30”

8. Exporting: 21’ 23”

9. Publish Services: 10’ 52”

10. Exporting as a Catalog & Importing from Another Catalog: 26’ 19”

11. Working with an External Catalog Drive: 13’ 40”

12. Bonus Chapter: Back up or Back off: 14’ 40”

“If you learned something new in this free 30 minute clip, imagine how much you can learn from the 60+ hours of tutorials in the entire 5DayDeal bundle!”

— Yours truly :-)

Still on the fence? The 5DayDeal also includes Luminar 2018 (a $69 value), one of the most innovative Lightroom plug-ins out there. I did a free 30 minute video tutorial about it yesterday. You can watch that here.

And don’t forget, if you buy the 5DayDeal through the links on my MoreThanWords blog, you’ll receive a special bonus: my brand new high resolution Textures Pack!**

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’t be charged VAT.

** Texture pack will be sent out free of charge in the week after November 15 to those people who bought the 5DayDeal bundle via the links on the MoreThanWords blog or in the MoreThanWords newsletter.

5DayDeal 2018: my free Luminar 2018 mini-course

The 5DayDeal irrevocably ends in…

“The inclusion of Luminar 2018 makes this year’s 5DayDeal an absolute no-brainer!”

— Yours truly :-)

So, the 5DayDeal is a bundle of high-quality resources for photographers: tutorial videos, Lightroom presets, textures, actions, you name it. It’s a whopping 50 gigabyte of goodies at a super steep discount. In yesterday’s blog post, I dug a little deeper into the training content that’s in this year’s 5DayDeal. But the 5DayDeal folks really outdid themselves this year, because there’s also two entire software packages included, the most important of which undoubtedly is Luminar 2018. My original plan was to make a quick three minute overview of what Luminar is but you know me: I don’t do quick very well. So it turned out to be a 25 minute mini-tutorial full of cool processing tips in general and Luminar tips in particular.

Unlike with some other bundles, this version of Luminar 2018 is exactly the same as the $69 retail version that you can buy directly on Skylum’s (makers of Luminar) website, but you’d be crazy not to pay the extra $20 and get it as part of the 5DayDeal bundle!

This year’s bundle includes a Luminar 2018 license, an interesting Lightroom and Photoshop plug-in that some people even use as a complete Lightroom alternative. In one of the next blog posts, I’ll go a little deeper into the unique features of Luminar that make it stand out, especially when used in conjunction with Lightroom. Until October 16, a copy of Luminar 2018 is included in this year’s 5DayDeal bundle. Click here for more info.

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’ be charged VAT.

** You will receive your bonus textures in the week after November 15, 2018

The 5DayDeal: What's in it for you?

The 5DayDeal irrevocably ends in…

Oh yes, it’s that time of year again. Once a year, for 5 days only, you can purchase the 5DayDeal Photography bundle. This year’s edition runs from October 11 to Tuesday, October 16, noon PDT (that’s 9 PM Brussels time). For those of you who don’t know, the 5DayDeal is a unique bundle of training content and creative tools for photographers. If you were to buy everything separately, you’d be out of more than $2,500. Now, and until October 16 only, you pay $89*. The bundle contains dozens of hours of top notch video training, multiple eBooks and hundreds of Lightroom presets and Photoshop actions. In total nearly 50 gigabyte worth of content! Specifically for this year, there’s a lot of attention to drone photography and videography, including a drone course by no one less than Trey Ratcliff.

Look at who’s standing next to Lightroom guru Serge Ramelli? Yes, that’s me and there’s also a brand new Lightroom course by me in this year’s 5DayDeal! That alone should be a reason to buy it :-)

Of course, you’re wondering if the bundle is really worth it. Is it worth $2,500? Maybe not: there’s always something that’s not quite your cup of tea but then again, there’s also a couple of hidden gems each year that you would never think of buying but that turn out to be really interesting. So, the real question is: ‘Is it worth more than $89'?’ And the answer to that question is a solid ‘Yes, absolutely!’ This bundle will do more for your photography than a new camera bag or a couple of UV filters!

Obviously, I’m slightly biased as in those 60+ hours of video training, there’s over three of my own: In 'Lightroom Library Beyond the Basics’ I guide you through some of the more advanced concepts of Lightroom Catalogs, including working with multiple catalogs, leveraging collections and smart collections, using publish services and more. This brand new course is currently only available as a part of this year’s 5DayDeal Photography bundle and is in itself valued at $99, which is more than the price of the entire bundle. As a matter of fact, there are quite a lot of tutorials in the 5DayDeal bundle that have a list price that is higher than the entire bundle.

So what’s the catch, I hear you ask? There isn’t one… by offering so much value, the 5DayDeal folks aim to sell lots of units as to make it worthwhile for all the contributors, even at that crazy discount. The only catch so to speak is that you have to buy before October 16 because the offer is valid for only 5 days. Once you’ve bought, you’ve got until November 30 to download your 50 gigabyte worth of goodies, though!

If you think that you need insane budgets to produce fashion-style images, you’ll be in for a treat in Lindsay Adler’s ‘Creativity on a budget’: Lindsay first shows you how she makes six different fashion accessories on a shoestring and then continues to photograph all six.

An expensive hat? No, it’s an expertly folded placemat. Or how craftsmanship, light, lighting and pose can turn a cheap kitchen accessory into high fashion. An eye-opening course, and another one that normally retails for more than the entire 5DayDeal bundle.

To make it easier for you to determine if the 5DayDeal bundle is something for you, I’ve highlighted the content by three broad areas of interest: image editing, portrait and landscape photography. You’ll notice that even if you’re only interested in one of these topics, the bundle is already worth purchasing. If you’re interested in multiple topics, it’s really a no-brainer.

1. You’re mainly interested in image editing

The total value of the highlighted items alone is $1495. The full bundle is yours for less than a tenth of that.

In ‘The Art of Black & White in Lightroom & Beyond’, Andrew Gibson explores the beautiful world of monochrome.

Traditionally, image editing is one of the strongholds of the 5DayDeal. This year is no different. In addition to my own advanced ‘Lightroom Library beyond the Basics’ tutorial, on which I’ll expand a little more in a future blogpost, there’s also an entire Lightroom course by Serge Ramelli. Other highlights are:

• Travel Pro Kit:
  A vast collection of Lightroom presets that use a similar structure as I use in my own Black & White preset pack (which is currently being reworked for Lightroom Classic). By working with ‘effect-presets’ on the one hand and ‘finishing touches’ presets on the other, Travel Pro Kit creates a complete click-based editing workflow that yields impressive results in no time. The accompanying PDF shows examples of how specific looks were made in just a couple of clicks.

• The Art of Black & White in Lightroom and Beyond
  A great course on Black & White conversion in Lightroom by Andrew Gibson, who I know from back in our Craft & Vision days. His material is always spot on, well-researched and expertly taught. This is another course that retails for more than the 5DayDeal’s bundle price.

• Adobe Photoshop Foundations
  In this tutorial, Photoshop Guru (and founder of the well-known f64 site) Blake Rudis delves deeper into a number of Photoshop topics, ranging from selections and masks to retouching images.

Great news: this year’s 5DayDeal includes a full Luminar 2018 license!

There are several other editing-related goodies in the bundle, but probably the biggest highlight is the fact that this year’s bundle comes with a complete licence for Luminar 2018 by Skylum (formerly known as Macphun). This license alone is worth $69. Luminar used to be Mac-only, but now it’s also available for Windows. Some people use it as a Lightroom alternative, but I think it’s at its best when used as a Lightroom plug-in. In one of the following blog posts, I’ll show you a couple of the more interesting features of Luminar.

This year’s bundle also includes a Luminar 2018 license, an interesting Lightroom and Photoshop plug-in that some people even use as a complete Lightroom alternative. In one of the next blog posts, I’ll go a little deeper into the unique features of Luminar that make it stand out, especially when used in conjunction with Lightroom. Until October 16, a copy of Luminar 2018 is included in this year’s 5DayDeal bundle. Click here for more info.

2. You’re mainly interested in photographing people, with or without flash

The total value of the highlighted items is $732. The full bundle is yours for less than 15 percent of that. If you’re into photographing people, I found the following tutorials to be interesting:

Zack Arias takes nobody seriously and certainly not himself in his new Photo 101 tutorial. I like that attitude (or lack of it) :-)

• Photo 101.
  A new tutorial by Zack Arias, the man who, along with David Hobby, taught an entire generation how to use flash. This time, he leaves the flashes unplugged, though and focuses on the basics of photography. Photo 101 is Zacks own introductory course. I’m listing it with the portrait courses because after the introduction, Zack takes you along on three portrait shoots where he uses minimal means to produce cool shots.

• Creativity on a Budget.
  Lindsay Adler is another big name in the photo tutorial business and rightly so. Her course to me was the surprise of this year’s bundle. In ‘Creativity on a Budget’ she shows you how you can turn cheap and often everyday items into fashion accessories but she does not stop there: in part 2, she actually photographs the fruit of her handicraft and produces some amazing results!

• Photographing the Bride.
  This tutorial focuses on what is probably the most important type of portrait photography: bridal portraits!

• Finding Rembrandt: Shoot Like the Old Masters.
  One of my favourite tutorials in this 5DayDeal is by one of my favourite teachers. Just like me, Chris Knight has a thing for dramatic, Rembrandt-style lighting patterns. In this video course, he dives deeply into Rembrandt portraits and he also takes you through his postproduction. Another highly recommended tutorial that by itself costs more than the entire bundle.

“A new camera makes you no more of a great photographer than a box of cake-mix makes you a great pastry chef.”

— Zack Arias in Photo 101

My favourite light setup: short light (in this case: short loupe light). In this tutorial, Chris Knight explores the tools and techniques to create dramatic looking portraits. Until October 16, this tutorial and many others is yours for only $89 as part of the 5DayDeal.

3. You’re mainly interested in product, landscape and architecture photography.

Admittedly, this list is shorter but that’s mainly because I only highlighted the courses that deal with the photography side of things, not the postprocessing. In practice, the other courses (such as Serge Ramelli’s Adobe Lightroom Masterclass and the Mastering Luminosity Masks course by Nick Page) contain a lot of content that is geared towards landscape and architectural photographers.

Still not convinced? I’ve got 5 more arguments for you:

1. This way of learning is by far the cheapest way to improve your photographic skills at your own pace, when and where you want. Most of the tutorials are downloadable video files, so you’re not tied to subscriptions or internet access to watch them. The 5DayDeal bundle gives you 60+ hours of video tutorials for less than $1.5 per hour. Yours to keep forever! The eBooks and presets come on top of that. And that’s without counting Luminar 2018!

2. A large part of the 5DayDeal bundle is new and if it is not new, it’s never been offered as part of another bundle.

3. The bundle is gone on October 16, noon PDT.

4. 10 percent of the turnover goes to charity. In total, previous 5DayDeals have collected over $300.000 for various charities.

5. There are two optional bundles that you can purchase upon checkout:

   • The Charity Bundle and the Pro Bundle ($19 and $29, respectively). Here’s the complete list of what these bundles contain. The latter one focuses on pro photographers and includes a full wedding photography course!

*: + VAT for European citizens. If you have a valid VAT number, you can enter that upon checkout and you won’ be charged VAT.

The 5DayDeal is back! $2.500 worth of photo education and tools for only $117

From now until October 18th, noon PDT, it's 5 Day Deal time again! The 5 Day Deal is a unique bundle of photographic training content. If you were to buy every item separately, you'd be looking at a total bill of over $2.750. Now, you're only paying $117 (+ European VAT unless you have a VAT ID), a savings of more than 95 percent! The total bundle contains over 75 hours of video training, several eBooks and over 1400 Lightroom presets, Photoshop actions and other digital tools. In total several gigabytes worth of training goodness.

Yes, but what's in it for me?

Of course, the real question is: 'What is this bundle worth to you?' Unless you're really into all genres of photography, probably not the full $2.500. But I can guarantee you that even if you're only remotely interested in photography, the 5 Day Deal bundle is certainly worth more than the measly $117 it's selling for. In fact, this bundle will do more for your photography than the umpteenth camera bag or a shiny new UV filter. 

To help you determine if it's worth your dollar, I've broken the bundle down into three typical areas of interest: general postprocessing, landscape photography and portrait photography. You'll see that even if you're only really into one of those three areas, the bundle is a steal. Heck, if you're into two or more, you should already be ordering!

1. You're into Lightroom, Photoshop and Postprocessing

Postprocessing seems to be the main theme of this year's bundle, so if image editing is your thing, you're in for a treat. The bundle is ideal to hone your editing skills over these cold winter months and get you ready for a great start in 2018. There's hundreds of Lightroom presets and Photoshop actions, overlays like smoke and sun flares and loads of training videos. As you can see, I'm very honoured that my own Black & White Lightroom Preset pack is included in the bundle. But even if you already have that, there's still $2.767 of other stuff :-) The total value of the highlighted items alone is over $1.500. The 5 Day Deal price is less than ten percent of that. If you're a Lightroom or Photoshop user, this bundle really is a no-brainer.

2.  You're mainly interested in nature photography, landscapes, cityscapes and how to postprocess these

The total value of the highlighted items is about $700. From previous 5 Day Deals, I remember the excellent quality of the stuff that people like Jimmy McIntyre and Christopher O'Donnell put out, so I'm looking forward to discovering their new courses. Also, note that I've only counted items that have a direct relationship to landscape photography. There are lots of resources, like the many preset packs, that will without a doubt also be useful when you're editing your landscape images.

3. You're mainly interested in portrait photography and portrait retouching

The total value of the highlighted items is almost $800. Again, there are some hidden gems in this line-up. For example, I really enjoyed Jeff Rojas' no-nonsense approach on how to interact with, light and photograph 'normal people'. After all, we not always get to choose who winds up in front of our lens!

Still in doubt?

Here's 5 final reasons why you should really consider this bundle:

10 percent of each sale goes to charity. Since 2013, people buying the 5DayDeal have raised over $1.000.000 for charity.

1. This way of learning is one of the cheapest to improve your photography skills, at your own pace, when and where you want it. Furthermore, there's always a couple of hidden gems in bundles like this. For example, I really enjoyed Andrew S. Gibson's Black & White Presets and Jeff Rojas' posing and lighting video.
2. A lot of this bundle's resources are new and if they aren't new, at least they've never been in any other 5 Day Deal bundle, so there's no overlap with previous 5 Day Deal purchases.
3. The bundle is gone forever on October 18th, noon PDT.
4. 10 percent of the entire turnover (not the profits, but the turnover, so almost $10 on every sale) goes to charity. Since the start of the 5 Day Deal in 2013, over $1.000.000 was donated to good causes. To that effect, upon checkout, you can opt for the 'Charity Match bundle'. This is an extra, separate bundle, worth over $900 which costs an extra $24,97, half of which goes to charity. Some 50% of people who bought the bundle so far have chosen this option. If you want to maximise your savings and in the mean time maximise your charity donation, look for the 'Charity Match' section, you'll see it on the 5 Day Deal page.
5. But wait, there's more :-) Another extra option is the 'Pro Bundle Addon'. That's almost $500 worth of content for an add-on of only $12,47.

You see, I'm shutting up already. Yes. I'm that easy :-)

For an extra $24,97, you not only double the amount of money that goes to charity, but you also get access to over $900 worth of extra stuff. There are two photography courses in there, including the world-famous one by Fstoppers, one of the largest photo websites. Then, if you still have another $12,47 to burn, you can get the Pro Bundle Add-on as well...

Rock the Cashback: great deals on the Fujifilm GFX and GF lenses

I've been shooting for almost one year with the Fujifilm GFX now and it has become my favourite camera of all times. Especially now that more and more lighting manufacturers are already offering full High-Speed Sync flash support (e.g. Godox) or have announced that they will (e.g. Profoto). If you've been on the fence about buying one, now might very well be the time because Fujifilm Europe has launched what is probably the best cashback deal on the GFX and the GF lens lineup so far. Even the just-released GF45 and the also fairly recent GF23 are included. The cashback started yesterday and lasts until January 15th, 2018. It's a direct cashback at the store, so no need to fill out any annoying online forms and wait for your money back. It's deducted right at the counter. The cashback varies from 300 € to 1300 €. Hey, that money buys you some nice lights to go with your GFX :-)

Here are the numbers (all including 21 % Belgian VAT, Recommended Retail Prices)

• GFX + 63 mm: 1300 € cashback. Price after cashback: 7298 €
• GFX + 32-64 mm: 1300 € cashback. Price after cashback: 8198 €
• GFX + 120 mm: 1300 € cashback. Price after cashback: 8598 €
• GFX + 110 mm: 1300 € cashback. Price after cashback: 8698 €
• GFX + 23 mm: 1300 € cashback. Price after cashback: 8498 €
• GFX + 45 mm: 1300 € cashback. Price after cashback: 7498 €
• 63 mm lens only: 350 € cashback. Price after cashback: 1249 €
• 32-64 mm lens only: 550 € cashback. Price after cashback: 1949 €
• 120 mm lens only: 640 € cashback. Price after cashback: 2259 €
• 110 mm lens only: 660 € cashback. Price after cashback: 2339 €
• 23 mm lens only: 620 € cashback. Price after cashback: 2179 €
• 45 mm only: 300 € cashback. Price after cashback: 1499 €

Still in doubt? Here's two videos of the GFX in action. One by me, using a prototype back in November 2016 in Varanasi and one by Tom Museeuw, in which he uses a confetti blaster to cover his model with cocoa powder. I've chosen these two because they show just what a versatile camera the GFX is: from the alleyways of Varanasi to a studio environment: it captures life in all it's fine colours and details. You might also want to check out my Fujifilm GFX review and the blog post called 'No Flash? No Problem' in which I show you what you can do with a 5 stop underexposed image.

Finally, Fujifilm have also announced a 24 month lease plan for the GFX camera at 0% interest. Check with your Fujifilm GFX dealer for more info.

Featured in the Official Fujifilm X Magazine!

I am honored to be featured in the 20th issue of the official Fujifilm X Magazine in an article about travel photography. I not only talk about classical travel photography, but also urbex photography, which I consider to be traveling back in time! You can download this and the previous editions of the magazine here for free.

The cover image was shot mixing flash and available light during my 5 day GFX Challenge shoot in India, the video of which you can see below. If you're interested to know more about flash photography, check out my latest book Light It Up! Techniques for Dramatic Off-Camera Lighting (in English) or Flash! Flitsfotografie op locatie (in Dutch).

Announcing the 2017 Kolkata and Varanasi Location Portraiture and Lighting Masterclass

Matt Brandon and I are pleased to announce the third edition of the Location Portraiture and Lighting Masterclass. This workshop will be held from November 26th to December 3rd, 2017, in two of India's most photogenic cities: Kolkata and Varanasi. We will shoot both classical portraits as environmental ones, and use available light as well as artificial (flash) light. Below are some examples of the types of photos you can expect to go home with at the end of the workshop.

Interested? You can find more info and a link to the registration form here.

No flash? No problem! Lightroom and the Fujifilm GFX.

At the Photo Days photographic trade show in Brussels this weekend, I had the honour of doing some GFX studio demos with two lovely and very talented models: Rosalinde Kikstra and Sooraj Subramaniam. I had a number of Godox flashes and modifiers set up and I'll post some images later of those results but the image that probably underlines the GFX's fantastic capabilities the most was one I made by accident: on one of the shots in a Black and White portrait series, I had misaligned the trigger so the flashes did not fire. All I got was a heavily underexposed ambient exposure shot.

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

So, in front of a live audience, I said, jokingly... let's try and see what we can make out of this... I increased the Exposure slider by almost 5 stops (the maximum in Lightroom), dragged a couple of other sliders around and half a minute later got this result... 

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

Here's the two of them side by side in the Lightroom interface.

And below is a 1:1 crop. I added 25 Luminance Noise Reduction in Lightroom and of course there is still some noise but considering the fact that my ISO wasn't even at the base of 100 but at 400, I think the result is nothing short of fantastic...

For me, the takeaway from this accidental experiment is that if Lightroom and the GFX can do this on a completely underexposed file, imagine what you can do with a halfway decent exposure. Just about anything, I guess...

Oh... and just for the sake of being complete... here's the actual image with the flashes firing :-)

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

The Fujfilm GFX Files, Part 2 - More videos

A video interview with about the GFX and the accessories I used in India

As you could read in part 1, I have been using the brand new Fujifilm GFX in India and Belgium for a couple of weeks. I also made a 3 minute video about it for Fujifilm. Well actually, I did not make that video: fellow X-Photographers Matt Brandon (www.thedigitaltrekker.com) and Serge Van Cauwenbergh (www.fotografieblog.be) filmed it - entirely with X-T2 cameras by the way - and Matt also edited it. In case you haven't seen it yet, here's that video:

On the way back from Varanasi to Delhi, Matt interviewed me about the GFX, but also about some of the other accessories we have been using, like the SMDV BRiHT 360 and the SMDV Speedbox 85 that you can see me use extensively in the video. We also talk about using monopods and tripods and how to back up images like this while traveling. You can check out the video interview on Matt's site. There's some cool 100 percent close-ups of shots!

Check out my video interview here.

More GFX Challenge videos

If you haven't overdosed on GFX news by now, here are the latest GFX Challenge videos that Fujifilm have released:

Ollvier Wehrli - Switzerland

Watching Oliver's beautifully filmed video gave me vertigo. I guess I'm not cut out to be a landscape photographer!

Joshua Loh - Singapore

Joshua Loh appreciates the small form factor and fast focusing capabilities of the GFX. I also take away from the video that I really need a Mercedes SLS to complement the GFX... That car features in no less than three GFX Challenge videos :-)

Supalerk Narubetkraisee (Thailand)

Supalerk also lauds the universal nature of the GFX and has a couple of really nice star trail photos in his video.

Shiro Hagihara (Japan)

Shiro - like me - appreciates the EVF which lets him decide on exposure and color without having to take his eye off the viewfinder. He loves the Velvia simulation for his landscape work. He says the GFX lets him capture details that even his eyes could not see.

Saiichi Nakmura

Saiichi's work involves still life photography with water. The video offers an interesting view into his studio set-up. He praises the quality of the CMOS sensor and the standard 4:3 aspect ratio which he finds better suited for commercial use.

Jonas Rask and Palle Schultz (Denmark)

The detail and sharpness of Jonas' lifestyle shoot images with a biker almost bite you from across the screen. A must-see if you're into motorcycles or good-looking guys :-)

Sangsun Ogh (Korea)

Sangsun takes us to a shoot of a model wearing traditional Korean attire. Needless to say, the resolution of the GFX helps to bring out every little bit of texture.

Knut Koivisto (Sweden)

Knut appreciates the fact that the camera works as well in the studio as it does outside of it, in the streets. He uses the X-T2 and the GFX intermittently. For him, DSLRs have been sidestepped now.

The Fujifilm GFX Files, Part 1 - Review

Today Fujfilm have officially announced their Medium Format Mirrorless camera, the GFX 50S. The camera had already been pre-announced at Photokina, but now we have the full specs and, not unimportant for a camera of this calibre, the price!

Specs

I won't bore you to death with all the tech specs (they can be found on Fujifilm's own website) but here's the most important ones:

• All new G Mount with 12 pins to ensure a maximum of information can be exchanged between camera and lenses. Diameter of 65 mm and a flange back of 26.7 mm.
• 43.8 x 32.9mm CMOS sensor, rumoured to be the same as in the Pentax 645Z but with Fujifilm tweaks added to it (and of course Fujifilm's own processing which is done by the X-Processor Pro). This means the sensor is 1.7 times as big as a fullframe sensor and almost 4 times the size of a regular X system sensor.
• The crop factor is 0.79. To know what a G-mount lens is like in fullframe terms, multiply the focal length by 0.79.
• The sensor array is Bayer, not X-Trans. Personally, I think that's a good fact. As it's still unclear as to whether Capture One will support the GFX, Lightroom currently seems to be the only mature raw converter that will support it and it does a great job with Bayer sensor patterns.
• 51.4 megapixel sensor with 8256 x 6192 files (4:3 native aspect ratio). Other aspect ratios can be set in the camera and, contrary to medium format cameras with an optical viewfinder, the GFX can show you an exact preview of what your crop is going to look like in its EVF.
• Base ISO of 100. ISO up to 12.800 and extended ISO modes up to 102.400.
• Mirrorless design
• Focal plane shutter to 1/4.000th of a second, electronic shutter up to 1/16.000 of a second
• Weather sealed
• Dual SD Card slots
• WI-FI
• Contrast-detection AF with joystick for quick focus selection (just like X-T2 and X-Pro 2)
• 117 focus points all around the frame, pretty unique in the medium format world!
• Tethered shooting support (Lightroom)
• HDMI, PC Sync Port, USB3 and Remote Control connectors
• Flash Sync Speed of 1/125th - HSS should be available through Fujifilm's own EF-X500
• Detachable viewfinder with a 3.69 M-dot viewfinder
• Two-way 2.36 M-dot tiltable screen (like the X-T2) with touch capability
• New, more powerful battery
• E-ink display that shows essential shooting data even when the camera is turned off
• Full HD Video @ 30 FPS. Although, if you want a video camera, get the X-T2: it's four times cheaper :-) Matt Brandon from www.thedigitaltrekker.com and Serge Van Cauwenbergh from www.fotografieblog.be used the X-T2 to film my GFX challenges video and we were all amazed by its video capabilities!
• Weight: 825 grams including battery and card for the body-only. That's less than typical pro-level DSLRs. 1230 grams with the 63 mm attached. Or in other words: medium format quality for fullframe weight!

 

G-Lenses

Of course, no system is complete without lenses. Just like the X-Pro 1 some five years ago, the GFX is available with a choice of three lenses, and a promise of more to come. Of the three lenses that are currently available, the 32-64 is the one I used the most. In fact, Lightroom tells me I shot 87% of my images with this very versatile lens. In order to know what these lenses are like in fullframe terms, you have to multiply their focal length by 0.79. This means this lens translates into about 25 to 50 mm. My second-most used lens (ten percent of all shots I made) was the 120 mm f/4.

The Filter Bar in Lightroom: a great source for information. It's no surprise that I used the 32-64 the most. I cannot wait for the 23 mm that is announced for later this year!

I really appreciate the fact that it's stabilised and while waiting for the announced 110 mm f/2, it makes for a nice portrait lens which has the advantage of having macro capability and being stabilised. Finally, the lens I used the least (only 3 percent) was the 63 mm f/2.8. Not that it's not a nice lens, in fact, with it's relatively light weight and relatively fast aperture (in medium format terms), it's got a lot going for it. It's just that 50 mm fullframe equivalent is not my favourite focal length to shoot at.

The 120 mm is a crazy sharp portrait lens. This downsampled, compressed JPEG does not really do the lens much justice, unfortunately. Its OIS came in really handy for making this hand-held available light portrait. All images in this blog post were processed in Adobe Lightroom using my Lightroom preset packs | www.lightroompresets.be

FUJIFILM GFX 50S | GX120mmF4 R WR @ 120 mm | 1/125 sec. f @ 4 | ISO 500

Price

At Photokina, Fujifilm had already hinted at a price 'Well below $10,000' and it looks like they have kept their word. Body-only price in the US is $6.499. In Europe, it's $6.999, including VAT. So, for you professionals out there who can reclaim VAT, that's under €6.000! This makes the camera not only a serious contender for other suppliers of digital medium format cameras like Pentax, Hasselblad or Phase One, but this aggressive pricing strategy is clearly also aimed at winning over people who now shoot high-end fullframe DSLR cameras.

So what about the lenses? In Europe (Belgium) the price is as follows:

• Camera: 6.999 € including VAT
• 63 mm: 1.599 € including VAT
• 32-64 mm: 2.499 € including VAT
• 120 mm: 2.899 € including VAT

In the US, the prices are (excluding sales tax):

• Camera: $6.499
• 63 mm: $1.499
• 32-64 mm: $2.299
• 120 mm: $2.699

So, the camera is indeed 'well under $10.000', even including the standard lens. Although still a considerable investment, as far as I know, this is not only the latest, but also the most affordable medium format camera you can buy new, today.

Using the GFX in the field

The internet will probably explode with opinions about this camera, lots of which will be based only on the spec sheet. After all, few people have had a chance to really use the camera for a prolonged period of time. As you probably know by now (see this blog post), I was one of those lucky guys who had the opportunity to test a prototype for a couple of weeks, back in November. Below is the video I made for Fujifilm about it. Special thanks to Serge, Matt, Matt's wife Alou and fixer Manoj for their help!

The actual camera felt very finished, but the firmware was still very beta and buggy. However, this still gave me a very good idea of what it should be like to use the finished product. In summary, the GFX gives you the quality of medium format while combining the best in handling from the mirrorless and the DSLR world. If you're used to a traditional DSLR or - even better - any Fujifilm camera and especially the X-T2, you'll feel right at home. If you're used to using other medium format cameras, you'll probably appreciate the ergonomics and all the little extras that aren't necessarily present on the camera you're currently working with.

My Top-10 features

This brings us to my favourite features of the camera. 

1. Image Quality

When I saw the first shots in the viewfinder and later on my monitor, I was simply stunned, and I still am. And mind you, this is even without having worked with the RAW files as there currently isn't any support for them, yet. I did capture uncompressed RAF files along with Super Fine JPEGs (a new setting, delivering JPEGs of up to 20 Megabyte in size). 

What you might think is natural light, is actually a flash firing through a window. Just don't tell the available light purists. They're everywhere :-)

FUJIFILM GFX 50S | GX32-64mmF4 R LM WR @ 36.2 mm | 1/60 sec. @ f/4 | ISO 1000

2. 24 megapixels is plenty, 51.4 is plenty more! 

I was (and still am) happy with the 24 megapixels of my X-Pro2 and X-T2 bodies and especially for the APS-C sensor size, I think that is a nice sweetspot. However, with the GFX's sensor being almost four times as big, there was obviously room for more megapixels. The GFX 50S should actually be called the GFX 51.4S, as this is the actual pixel count. It's funny, really, that the number just gets rounded off. 15 years ago, the first affordable digital cameras were about 1.4 megapixel. Now, that is considered pocket change! The GFX has a 4:3 aspect ratio, which takes some getting used to. However, I have started to appreciate this aspect ratio, especially with regards to printing. The images are 8256 by 6192 pixels tall.

This Lightroom screenshot might be the best way to give you an idea about the size and the detail in the files. This is a screenshot of my 2560 x 1440 iMac monitor. The image in the middle is zoomed to 1:1. In the Navigator to the left, the rectangle shows you how tight I'm zoomed in.

The first advantage of having this many megapixels is obviously the resolution if you want to print really big. At 300 dpi, without any upsampling in Photoshop, you can print images that are 28 inches or 70 cm on the long side. Now, if you're printing on inkjet printers, 200 to 150 dpi is actually a much more common resolution. This means that you can print up to almost 60 inches on the long side, without needing to upsample in Photoshop. With some upsampling, even larger, sharp prints are absolutely possible. Simply amazing.

The second advantage is cropping. Although I try to get my crops right in camera, there will always be situations where you could not get the crop you wanted, or a layouter wants to use a crop from a shot because it better matches the layout. In the example below, I was actually shooting vertically. It was a staged, lit shot which I wanted to be quite dramatic. However, suddenly, the dogs - a quintessential part of Indian daily life - came walking through the frame and I wanted to capture that, too. I had no time to change the camera's orientation. The horizontal crop puts the focus more on the street scene. And it's still some 25 megapixels, so even more than an uncropped shot of my X-T2.

I was actually setting up for this type of more posed shot... when some dogs walked by. 

FUJIFILM GFX 50S | GX32-64mmF4 R LM WR @ 35 mm | 1/125 @ f/4 | ISO 200

I had no time to turn the camera, but made a vertical photo and then cropped it into this 4:3 landscape shot. The resulting image still measures 5701 x 4276 pixels! The blue light in the background is a Cactus RF60 flash with a blue gel on it. I chose the colour because of the contrast with the warm, orange clothing.

FUJIFILM GFX 50S | GX32-64mmF4 R LM WR @ 44.9 mm | 1/125 @ f/7.1 | ISO 320

3. Dynamic Range

Another reason many photographers invest in Medium Format, is to have more dynamic range and much more postprocessing leeway with the raw files. As I mentioned, there still is no raw support so it's hard to fully appreciate this already. I will report back on this as soon as I can but from tests I did with the camera's built-in converter, I'm very optimistic!

The best angle for this shot was when the diver was back-lit. Not a problem for the GFX. And... this is based on a JPEG. Can't wait to see what Lightroom can pull out of the GFX raw files.

4. Autofocus system

Traditionally, with medium format cameras, autofocus is the achilles heel of the system, requiring you to either use the LCD in Live View mode or the central AF point and then focus and recompose. This makes these cameras rather slow to use. The GFX is different. Although not as fast as its smaller, recent X-siblings (because it's contrast-detection only) it was surprisingly fast to focus (in medium format terms) and, more importantly, the 117 focus points cover the entire frame, so no need to focus and recompose. The latter technique could really cause you to lose your critical focus if you're working with shallow depth of field (like the upcoming 100 mm f/2 lens offers). To change your focus point, you can use the 'joystick' which most of us know (and love) from the X-Pro 2 and the X-T2. And of course, in those cases where the autofocus does not work, it's an easy switch to manual mode, where the manual focus aids (like 3 or 10 times magnification in the EVF) can help you focus manually. Try that with an OVF!

I rarely put my subjects in the centre. Which is why I really appreciate the fact that the GFX has autofocus points everywhere across its viewfinder. 

FUJIFILM GFX 50S | GX32-64mmF4 R LM WR @ 36.2 mm | 1/100 @ f/4 | ISO 800

The optional grip turns the GFX into a squarish block. This improves the ergonomics when holding the camera vertically.

5. It's mirrorless!

Analog viewfinders are so 20th century... I really like the EVF on my other Fujifilm cameras and it's no different on the GFX. I like that I can see what I'm going to get even before taking the shot, the live histogram and the fact that I can set the camera up to show me a preview of my ambient exposure in manual mode. This is super handy when working with flash. Set the ambient, dial in the flash and review the picture immediately in the EVF. No need for chimping! I have done a full blog post covering the advantages of an Electronic Viewfinder in more detail. Check it out here.

6. Dual SD card slots

I love the fact that Fujifilm sticks to SD cards. They're readily available and so are card readers for them, unless you happen to own the new MacBook Pro, of course. 

7. A lens roadmap

Remember when Fujifilm only had three lenses available at the launch of the X-Pro 1? Some people were hesitant to buy into the system but Fujifilm was smart: they released a lens roadmap that shared all the lenses they were considering making for the X-system. That not only showed that they were committed to the system, but it also made it easier for people buying into the system. If your favourite lens wasn't among the three initially available, you at least had an idea if it was coming. Fujifilm are repeating this launch strategy with the GFX. Already we know that 3 more lenses are scheduled for this year: a 23 mm f/4 super wide, a 45 mm f/2.8 and a 110 mm f/2. I love super wide angle shots. So, the fact that I know that the 23 mm wide angle is under development is important to me. The same goes for the 110 mm f/2.

These 3 extra lenses have been announced for 2017. As mentioned, I am really looking forward to the 110 mm f/2 and the 23 mm f/4. Together with the 32-64, they would be my personal 'holy trinity' of GFX lenses.

8. Size and weight of the system

Although the lenses are what you'd expect from medium format lenses that have to cover a sensor this large, the actual body is surprisingly small and lightweight. It's about 1.2 kg with the 63 mm lens. Size-wise it's more compact than most other digital medium format cameras, except maybe for the Hasselblad X1D. However, with that camera, goodlooking as it is, I cannot help but feel that the design process has emphasized form over function. And although the GFX (or the X-T2, for that matter) don't look as retro-sexy-good as the X-Pro 2 and definitely not as the X100 series in my opinion, in the end, it's the handling that matters most. 

With the 63 mm 'standard' lens, you could almost consider the GFX as a 'walkaround' camera. Only one that delivers 51.4 megapixel files. It certainly isn't much bigger or heavier than typical pro-DSLRs.

FUJIFILM GFX 50S | GX63mmF2.8 R WR @ 63 mm | 1/125 @ f/2.8 | ISO 400

How would you like your GFX today? From full-blown battle dress with the EVF and the grip to minimalist and as lightweight and small as possible, with the EVF detached. The modular design lets you adapt the camera to the needs of your shoot.

9. Love those old view cameras?

The GFX has got you covered! One of the things I love about the old view cameras is that you can hold them at waist level and then look down in the viewfinder. The GFX lets you simulate that with the two way tilt screen. You can tilt it both horizontally and vertically. If you're more into EVFs, then you will be able to purchase an accessory for the EVF that lets you rotate and tilt it. But back to the LCD: it also features a touch screen, which wasn't working yet on my prototype. So I can say nothing about it but from what I saw it will definitely be useful, if only when reviewing images.

10. Other odds and ends

There's really so much more to like about the camera: the fact that it will have tethering support (for Lightroom; apparently Phase One are still on the fence if they will open up their Capture One for the GFX) or the fact that it has built-in WIFI and that you can print to an Instax printer. That might seem like a gimmick, but I can assure you that for travel photography, the Instax really is a door-opener. Or how 'bout the C-position on the lenses. They have aperture rings (like in the good old days) but for those of you who have forgotten how these work, Fujifilm have added a C-position on each lens. Put your lens on the C-position and you can control the aperture with the command dial, pretty much like you can with a DSLR. Finally, another nice feature are the crops you can set in the camera. If you shoot RAW, you still record all the image data, but seeing only the crop in the EVF or the LCD really helps you with composition, especially with the new panoramic 65:24 format, which I really like and which I plan to do more with. It's just another one of those EVF advantages, I guess.

The new panoramic 65 x 24 Aspect Ratio is almost 3:1. The preview in the EVF is a big help in composing these shots. The resulting images are still 8256 x 3048 pixels, or more than 24 megapixel. If you change your mind afterwards and want a different crop, the full 51.4 megapixels are still available in the raw file.

FUJIFILM GFX 50S | GX32-64mmF4 R LM WR @ 32 mm | 1/60 @ f/5.6 | ISO 200

Just another one of those cool features. The small LCD on the top left of the camera shows you the shooting essentials. It stays on, even when the camera is turned off.

What could be improved?

Well, nothing is perfect. Not even the GFX :-) For example, the position of the Play button takes some getting used to. The eye cup is a little too easy to lose (at least it was on my unit), but those are all minor things. Probably the biggest drawback is the 1/125th sync speed. I use a lot of flash outdoors, and the faster your sync speed, the more you can overpower the sun with a flash of a given power. I was a bit worried that this would prove to be a problem in India but it actually wasn't. I used a lightweight yet powerful 360 Ws portable battery-powered flash (the SMDV BRiHT 360) and most of the time, that was powerful enough, even when used with a softbox. I'm also happy to hear that HSS support is available with the EF-X500 flashes and the next time I have a GFX at hand, I will try if the Cactus V6 Mark II, which offers HSS with other brands' speedlights and even studio flashes on the other X-series cameras (see this blog post), will also perform that same magic with the GFX.

In conclusion

The GFX is a mighty fine camera. Or, as Jonas Rask calls it in his review, a 'portable beast'. All 825 grams and 51.4 megapixels of it. I am not a pixel peeper by nature but it's kind of addictive to scroll through those files in 1:1 view in Lightroom or Photoshop, hitting Page Down and being amazed by the level of detail that unfolds in front of your eyes. As is also indicated by the videos of the other photographers who used the GFX, this is a camera that can please a very diverse audience, Except maybe for sports shooters, everyone from the studio photographer over the landscape photographer all the way to the portrait and travel guys like myself should all seriously consider this camera. And you know, although I wouldn't take it to the Olympics, in a pinch, thanks to its 4 frames per second, it can even shoot sports, too :-) As I did in this wrestling school in Varanasi.

I had loads of misses, but I also had a couple of tack sharp shots. Not bad for a medium format camera! In situations like this, or with the boys diving into the water, the four frames per second (which is like Formula 1 in the mirrorless world) really help.

That's it for now. If you want to hear more about the GFX and the other gear I used on this trip in conjunction with it, check out the video-interview that fellow X-shooter Matt Brandon, who also edited and partly filmed my GFX Challenges video, did with me while we were waiting for our plane from Varanasi back to Delhi. There's some great gear tips in there!

Join Matt Brandon and me in Varanasi in 2018

Each year, Matt Brandon and yours truly do a photo workshop in Varanasi, India and we also have a workshop in Ladakh in the works. If you are interested in these, fill out the form below and you'll be the first to hear. We love our newsletter subscribers so they always get the scoop. The 2017 edition sold out in one hour after sending out our newsletter. Although we are both Fujifilm shooters, this workshop is open to all camera beliefs. But you might go home converted :-)

In an upcoming blog post, I will show you some still unreleased images of that I shot back home, during a couple of urban exploring photo sessions I did with dancers in order to get to know the camera a little better, before embarking on a plane to India with it.

Looking to add that extra 'oomph' to your images?

All images in this post have been processed in Lightroom with my Black & White or Colorific Color Grading Lightroom preset packs. Buy them all and save 25 percent | www.lightroompresets.be

Fujifilm releases new GFX Challenge videos

Fujifilm today have released no less than 7 new GFX Challenge videos. For the GFX Challenge, some 20 photographers worldwide got to work with a prototype of the upcoming GFX medium format camera and the three lenses that are going to ship with it when the camera is released: the 63 mm f/2.8, the 32-64 f/4 zoom and the 120 f/4 stabilised macro. 

The photographers were free to do what they wanted. The only thing is they had to make a three minute video of using the camera. It's really refreshing to see what people do with the camera. Not only the photography is truly breathtaking, but some of the videos are also beautifully made and most of them were filmed in 4K with Fujifilm X-T2 cameras.

Gary Heery (Australia)

Australian photographer Gary Heery uses the GFX and the macro lens to create some really beautiful still lifes (litterally) of objects frozen in time. I cannot wait to see these printed large. And neither can he, apparently!

Roméo Balancourt (France)

French portrait, architecture and food photographer Roméo Balancourt uses the GFX on location to shoot upscale restaurants and their crew. It's interesting to see him set up an entire lighting studio on location. He mixes available (tungsten) lights with flash and fresnel spots. He appreciates the Q menu and the Electronic Viewfinder that shows him exactly what he's going to get. I blogged about the advantages of an EVF a while back in this post. Roméo admits that before using the GFX, he always had to add extra sharpening to his images before delivering them to his clients. With the GFX, he no longer has to, he says. I also loved how the images he made during the video come together in a final composite, at around the 4 minute 5 seconds mark.

Luciano Romano (Italy)

For his GFX Challenge, Italian photographer Luciano Romano wanted to combine his three favorite elements of photography: art, architecture, and theater. He loves the excellent ergonomics of the camera (something I can confirm: if you're used to working with a DSLR or Fujifilm's X-T2, you'll feel right at home).

Victor Liu (Canada)

Perhaps it's slightly over-the-top, but I just love this Canadian landscape's photographer's video. I love the low angles, the fades from the video to shots of the GFX and back. It's like a trailer for a blockbuster movie. Or should I say, a blockbuster camera? Victor shows that the GFX absolutely feels at home in very rugged conditions. Now I want to go to the Rocky Mountains, too...

Ivan Joshua Loh (Singapore)

Medium format and cars. It's a marriage made in heaven. As such, the Mercedes SLS appears to be a hot ticket amongst car photographers: Ivan Joshua Loh from Singapore is the second GFX Challenger to photograph this gull-winged beauty of a car, yet he does so in a completely different way than Satoshi Minakawa.

Per-Anders Jörgensen (Sweden)

Swedish photographer Per-Anders Jörgensen describes his own work as "faked documentary" (a term I have to remember as it kind of reflects some of the stuff I do). Just like Roméo Balancourt, he takes the GFX to a restaurant but he uses it to photograph the preparation of food. It's interesting to see hem use a curtain as a diffuser tent and get under it to get the softest light possible. That's the nice thing about these GFX videos: you always pick up a thing or two that you can insert in your own workflow...

Minoru Kobayashi (Japan)

Japanese Minoru Kobayashi takes the GFX outside to photograph a sports car. I'm no petrolhead, but I think its a Honda NSX. Its 573 bhp sure goes well with the GFX's 51+ megapixel. He loves what he calls the "resolution with density" that only medium format can provide. His favourite film simulation is Velvia back from in the days where he shot Velvia on film, at ASA 50 or 100. He really loves the fact that he can now shoot Velvia digitally, with a previously unthought of ISO of 1600 and above!

With a price point of "well under $10,000" including the standard 63 mm lens, the GFX might very well wind up to be not only a "medium-format-killer" but also a "high-end-dslr-killer". And we've still got a couple of more GFX Challenge videos to come! In the mean time, if you want to see how the GFX behaves on the busy streets of India, have a look at (shameless plug, I I know), my own GFX video:

And in case you still need some more convincing, here's the other GFX videos that have been released thus far:

Testing the GFX was a lot of fun. Actually, it only had one drawback. I want one, now... 

Honoured, humbled, frightened and excited, part 2: my Fujifilm GFX Challenge

About a year ago, I published a blog post called 'Honoured, humbled, frightened and excited'. These words best described my feelings when I was invited by Fujifilm to test a pre-production sample of the X-Pro 2.

Fast forward to November 2016. I got a call from the Belgian Fujifilm office, inviting me to participate in the GFX Challenge: a limited number of photographers worldwide would get the opportunity to test drive a preproduction sample of the long-awaited and even longer-rumoured Fujifilm Mirrorless Medium Format camera, the 50 megapixel GFX 50 S.

So I was feeling humbled, honoured, frightened and excited all over again. Well, maybe even a little more humbled and honoured and definitely a lot more frightened, as the group consisted of only 20 photographers. Compared to last year, we not only were supposed to make images with the camera, but we were also asked to produce a short video clip. Other than that, we were free to do choose how, where and what we wanted to photograph.

I thought it would be cool to see how a camera that is thought of by most people as a typical studio camera, would behave outside of its natural habitat. So I rustled up fellow Fujifilm photographers Matt Brandon and Serge Van Cauwenbergh as cameramen and within days of being asked, we were on a plane to one of my favourite places to shoot: Varanasi, India.  

Below is the clip on the official Fujifilm Youtube channel (with Japanese subtitles). It was filmed entirely in 4K with X-T2 cameras, by the way. For now, that is all I can share. More pictures and a more detailed account of my experience with the GFX will follow when Fujifilm releases the embargo.

In case your Japanese or your English are a little rusty, below is the clip on my Vimeo account. It's the same, but it gives you a choice of Dutch and English subtitles.

A huge thanks to Serge, Matt, Matt's wife Alou (who acted as my voice activated light stand) and our guide/fixer/translator Manoj. This would not have been possible without you, guys (and gal)! Further thanks are obviously due to Fujifilm Japan and Fujifilm Belgium and finally also a big thank you to Ruth and Noah for letting me embark on this unexpected journey on such short notice.

Join Matt Brandon and me in Varanasi in 2018.

If seeing this video got you excited about Fujifilm and/or photographing in India, know that Matt and I will be leading another Location Portraiture and Lighting Masterclass there in 2018. The 2017 edition of this workshop sold out in just one hour. We'll be releasing details about the 2018 one within the coming weeks. If you want to be notified as soon as dates and details are available, you can sign up for information via the form below. Please make sure to click on the link in the confirmationi email you receive.

Young meets old in the narrow alleyways of Varanasi. An orange-gelled Cactus RF60 was fired through a gridded SMDV70 Speedbox to produce this image.